Feb 08 2008

How to do link building campaign, part two

Tag: link buildingadmin @ 11:22 am

STRATEGY

Concerned regarding the low page ranking of your website? You hired a quality web design company that did good job but still ain’t satisfied with traffic? The most efficient way to rescue your dipping website is a link building campaign. Through effective link-building campaign or by boosting link popularity, you will certainly raise the page rank of your website. Link building campaign simply refers to the number of websites linked to your website. A higher number of links on the website, the greater popularity and intense Internet traffic.

Link building and link popularity are one of decisive factors website ranking, among the top ten results of a search engine. Link popularity of your website is the crucial factor for assuring your strong Internet presence. That is the reason why you should launch a link building campaign to gain benefits of the link popularity. Many people cannot achieve the desired link popularity because of improper link building strategies. Here is the link building strategy that WORKS:

Strategy ONE:
For an effective link building campaign, the link quality is more important than link quantity. So you need to link only with the good websites and avoid linking with the junk links. The good links are the ones that are related to your business line. And the junk links will only dip your page ratings down.

Strategy TWO: A good linking campaign is about achieving a good market position in the strong competitive environment. You need to be aware that whenever the potential customers want any information on a particular subject they go to a search engine and search for the topic. The most important fact regarding a link is that it must be capable of transferring relevant information for the query put up by the user. If the link diverts them from their query it is not a good link. Such links will bring the ratings of your websites down.

Strategy THREE: The link building campaign should be aimed at searching efficient links for your website. Make sure before adding the links to your website you have considered the link’s relevance. Ask yourself whether, the visitors of your website want to go to these links? Is the content of provided link relevant and matching your content? If answer is yes, then you may add the link.

Strategy FOUR: After adding a link you can expect the reciprocal linking by the other websites. This means that when you add the link of a website to your website, the website will also add your link on itself. So, you will be successful in building reciprocal links as well.

Strategy FIVE: Link building campaign can turn out to be success if you float your newsletters to the news lines on the Internet Your website information will be moved across the Internet with the help of many ezines. The ezines are smart strategy for getting you links. Look for the sites that are open for publishing articles. You need your articles on the Internet, so get them there and do not forget to provide your link.

Strategy SIX: You can get a lot of URLs of various sites for linking up with your sites by performing a search on the search engine. After getting links results of the sites, you can also add their links to your websites.

A link building campaign is crucial for the website promotion. The campaign should aim at focusing the right links that provide targeted Internet traffic. This will make the visitors happy and help you to be successful and get you good ratings, too.

 


Jan 28 2008

How to do link building campaign, part one

Tag: link buildingadmin @ 10:51 am

If you need link building campaign for developing serious web business or service, what you need are not tips. Read no further. You would be best off hiring a qualified team of professionals experienced in the area of web design. Only a top quality web design company has the capacity to make all the difference.

OVERVIEW and TIPS

Art and Science of Successful Link Building Campaign

It is common knowledge that Google spends a good deal of time evaluating links. Page Rank, Google system for web pages ranking is all about “relevance” and in determining relevance hypertext analysis is crucially important.
Page Rank relies on the totally democratic nature of web through using its vast link structure as an indicator of individual page’s value. Essentially, Google tends to interpret a link from page A to page B, simply as a vote by page A for page B. But bear in mind that Google also looks at more than the sheer volume of votes and links a page receives. Google also analyzes the page which casts the vote. Votes cast by pages considered important weigh more heavily and help to make other pages “important”.

Logically - important and high-quality sites receive a higher Page Rank, which Google registers each time it performs a search.In order to achieve high Page Rank you need the expert sites in your market niche linking to you and hopefully nobody else.

You need to start link building campaign with a trip to your stats to identify where your traffic is coming from. On basis of this information you will have an easier time maximizing your linking efforts in the target markets. Through submitting and swapping links try to get your site added to as many of the top 30 results sites as possible because the top sites returned are considered authority sites. They have high ranking s due to the text and link analysis and are grouped according to topic. We want links from these sites. You need to do all you can, starting with submitting articles for publication, creating on-site library, asking for content in exchange for a link, offering link incentives, hiring a link building firm, etc.

Remember to search and find your industry and relevant area specific directories and blogs to add your optimized link to. A number of specialty directories will allow you add your business twice - topically and geographically. This is the situation when it pays off to pay for a link. There are many directories it is worth paying to be listed in. Reciprocal linking is also a great tool to increase link popularity and drive targeted traffic when used in a thoughtful marketing strategy. It also continues to be the mainstream topic of popular debate.
Remember, there is nothing wrong with swapping links with someone even if you overdo it. Make sure you know the sites you swap with and where they are linked, you want to avoid getting involved in linking schemes and link farming.
One of the most challenging, linking issues one can face is when one has a site that has been around for some time and then, the time has come to make a major change to the site content. Important changes like moving to a new content delivery system that, in turn, alters all your URLs, change of domain, or site reorganization can have a significant impact on the link popularity of your site.
In case of large sites with hundreds of inbound links this can be disastrous. With every URL on your site changing, every link from every other site to your site will become useless, unless you take some steps to prevent that from happening.
These steps for making content transition and link reclamation run smoothly may vary, depending on the particular situation. The best-case scenario is when we have a change of domain name where all directories and file names stay the same. Thus, only a minor, 2-minute change solves everything. The worst case scenario is when we have to change domains, directory structure or files names.

It is PAIN to have to build links one-by-one. That is why we need content syndication. Here are some useful tips:

  • writing and distribution of press releases
  • publishing press releases on the site
  • always ask reporter for links
  • make RSS feeds of your content
  • give something for free on your site, some type of tool or cyber gimmick, while providing cut-and-paste copy to that giveaway page