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OVERVIEW and TIPS

Art and Science of Successful Link Building Campaign

It is common knowledge that Google spends a good deal of time evaluating links. Page Rank, Google system for web pages ranking is all about “relevance” and in determining relevance hypertext analysis is crucially important.
Page Rank relies on the totally democratic nature of web through using its vast link structure as an indicator of individual page’s value. Essentially, Google tends to interpret a link from page A to page B, simply as a vote by page A for page B. But bear in mind that Google also looks at more than the sheer volume of votes and links a page receives. Google also analyzes the page which casts the vote. Votes cast by pages considered important weigh more heavily and help to make other pages “important”.

Logically - important and high-quality sites receive a higher Page Rank, which Google registers each time it performs a search.In order to achieve high Page Rank you need the expert sites in your market niche linking to you and hopefully nobody else.

You need to start link building campaign with a trip to your stats to identify where your traffic is coming from. On basis of this information you will have an easier time maximizing your linking efforts in the target markets. Through submitting and swapping links try to get your site added to as many of the top 30 results sites as possible because the top sites returned are considered authority sites. They have high ranking s due to the text and link analysis and are grouped according to topic. We want links from these sites. You need to do all you can, starting with submitting articles for publication, creating on-site library, asking for content in exchange for a link, offering link incentives, hiring a link building firm, etc.

Remember to search and find your industry and relevant area specific directories and blogs to add your optimized link to. A number of specialty directories will allow you add your business twice - topically and geographically. This is the situation when it pays off to pay for a link. There are many directories it is worth paying to be listed in. Reciprocal linking is also a great tool to increase link popularity and drive targeted traffic when used in a thoughtful marketing strategy. It also continues to be the mainstream topic of popular debate.
Remember, there is nothing wrong with swapping links with someone even if you overdo it. Make sure you know the sites you swap with and where they are linked, you want to avoid getting involved in linking schemes and link farming.
One of the most challenging, linking issues one can face is when one has a site that has been around for some time and then, the time has come to make a major change to the site content. Important changes like moving to a new content delivery system that, in turn, alters all your URLs, change of domain, or site reorganization can have a significant impact on the link popularity of your site.
In case of large sites with hundreds of inbound links this can be disastrous. With every URL on your site changing, every link from every other site to your site will become useless, unless you take some steps to prevent that from happening.
These steps for making content transition and link reclamation run smoothly may vary, depending on the particular situation. The best-case scenario is when we have a change of domain name where all directories and file names stay the same. Thus, only a minor, 2-minute change solves everything. The worst case scenario is when we have to change domains, directory structure or files names.

It is PAIN to have to build links one-by-one. That is why we need content syndication. Here are some useful tips:

• writing and distribution of press releases
• publishing press releases on the site
• always ask reporter for links
• make RSS feeds of your content
• give something for free on your site, some type of tool or cyber gimmick, while providing cut-and-paste copy to that giveaway page