Mar 19 2011

Designing For the Masses

Tag: internet marketingKelly Wallace @ 6:58 am

It is impossible to please everyone. I think that we can all agree on that. So when you are doing something that is for public use, the idea is to try and please as many people as you can with whatever it is that you are doing. Some people will simply try and please themselves and no one else. Some will try and please what the boss really wants as opposed to what needs to be done. The truth is that most of us need to simply consider the multitude of folks out there and aim what you are doing towards the mainstream and the majority of folks that might come across it. That works from designs to products.

Baby clothes are a great example. We all know that babies look adorable pretty much in anything. Heck even just a diaper looks great on a baby. But add in cute baby clothes and a smiling child and those designer diaper bags will pale by comparison. That is because babies are pretty much the universal design for cute. Put those same clothes on let’s say a puppy and it will just look silly.

When you sit down and design something. Doesn’t really matter what it is. It could be a web page or it could be a new car. You need to look at the mass appeal and the universal acceptance that that item might have. As long as you are aiming your design at what the majority of people are looking to find then you will undoubtedly have yourself a winning design on your hands.

Let’s say for a moment that you were to look at plain baby clothes like even just a plain white shirt. You would find that the appeal is pretty universal. Most babies wear them and it does not matter if you are rich or poor they generally show up in a diaper bag. Yes, even in the designer diaper bags. That is because there is a wide range of consumers out there that will and do use them for their children. They work as knock around shirts or undershirts. They are utilitarian.

However when you start looking at cute baby clothes you will narrow things down in your potential buyers. Yes most parents buy them at some point. But they are not a necessity so they are not always high on the list of priority purchases for the child. The food would come higher in the ranking, as would the small white undershirts.

Designing is based on the same principal. Make sure that what you are designing imparts a certain sense of urgency and need in the person looking at it. That way it becomes something that they have to have and it moves up the chain to a place where they can justify it. If you are talking about a web page design or web site design it works the same way. When a person lands on your page or your site they have to be motivated to stay a while and explore what you have to offer.